[04] Industry
Retail
Retail
+ Consumer.
We unify in-store and online into one revenue system — inventory, customer data, loyalty, attribution. The brand sees one customer; the system handles the rest.
Industry / 04
[01] How it unifies
Wired in four moves.
-
01
Unify
POS, e-commerce, CRM, loyalty — one customer record, one inventory layer, one attribution model.
-
02
Instrument
Track footfall, basket, repeat, lifetime — across every channel. Full-funnel visibility.
-
03
Activate
Lifecycle automation across email, push, SMS, in-store. Tied to the unified profile.
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04
Scale
Open new channels and stores onto the same system. No new platforms, just more leverage.
The four surfaces the customer sees.
In-store, web, app, support. Click any surface to see what holds it together — and why most retail stacks fail at the seam between two of them.
Web
App
Support
Walk in. Pick up. Walk out. Same brand, same record, same loop — whether the basket started on a phone in bed or a counter at noon.
[03] What we ship
The retail stack.
Unified CDP
One persistent customer profile across email, phone, card, device, in-store ID. Audit-trailed, GDPR-clean, exportable.
Order Management
OMS that routes from the cheapest fulfilling location, splits orders without drama, and surfaces back-orders before the customer notices.
POS Integration
In-store sales, returns, exchanges, and gift cards landing on the same customer record as the website — in real time, not by overnight batch.
Loyalty Engine
Tier logic, points, perks, segments — built as a queryable layer, not a black-box vendor product. Loyalty rules a developer can edit.
Lifecycle Orchestration
Triggered email, push, SMS, in-store clienteling. Frequency-capped per channel. Holdouts measured. Causal lift, not last-click.
Cross-Channel Attribution
Online × offline blended. Footfall tied to ad. Returns netted out. The number you defend in the board meeting, not the one the platform reports.
Measured in repeat. Not impressions.
Post-launch
+23%
Median basket lift after lifecycle deployment. Measured against pre-stack baseline, not vendor benchmark.
12-month cohort
4.1×
Repeat-purchase rate vs the segment that bought before unification. Same product, same price — different stack.
In-store + online
96%
Attribution coverage including footfall and POS. The remaining 4% is cash with no consent — and we don’t guess.
Median build
11 wk
Time from kickoff to first unified channel live in production. Re-platforms take longer; the doctrine starts in week one.
Three lessons we paid for so the next client doesn’t have to.
“Loyalty ‘tier upgrades’ sent in batch every Sunday at 9am converted at 1.4%. Sent within 90 minutes of the qualifying order, the same message converted at 11.6%. The copy didn’t change. The clock did.”
— Berlin engagement, 2024“The OMS routed every order to the closest store regardless of stock-turn velocity. We rerouted to the store that would otherwise have marked the unit down 18% on Friday. Net margin lift: €420K in the first quarter.”
— Nordics rebuild, Q1 2025“The store associate’s clienteling tablet pulled the customer’s online wishlist before they reached the counter. The first quarter the system was live, in-store conversion on returning visitors went from 22% to 41%. The product range didn’t change.”
— Vienna flagship, ongoing
[05] The Pledge
The customer doesn’t see two brands.
Your stack shouldn’t either.
One profile. One inventory. One loop.
— INHOUSE Retail
"If your store and your site are different systems, you're already losing."
— INHOUSE Retail