[03] Industry

Health
+ Wellness.

Subscription engineering, compliant creative, lifecycle that earns the second purchase. The retention engine is where wellness brands actually survive — we build it as infrastructure.

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Industry / 03 Brutalist concrete corridor with a single red exit sign at the far end
[01] The care protocol

Built as a standard, not a shortcut.

  1. PROTOCOL / 01 · DIAGNOSE

    Read the numbers before the room.

    CAC, churn curve, LTV gap, refill cadence. Find the channel that pays back — and the one quietly bleeding under the brand.

    SOP-01Audit · 7d
  2. PROTOCOL / 02 · PROTECT

    Compliance before creative.

    Meta / TikTok / Google Rx-safe copy. Consent double-opted. Every claim pre-checked against policy before a cent is spent.

    SOP-02Review · 5d
  3. PROTOCOL / 03 · BUILD

    Intake to adherence as one spine.

    Scheduling, records, billing, refill nudges — HIPAA-grade data flow. Patient journey stitched into a single audit-ready system.

    SOP-03Build · 4w
  4. PROTOCOL / 04 · RETAIN

    Margin lives in month three.

    Lifecycle flows, subscription mechanics, loyalty, referrals. Build the retention layer where wellness brands actually survive.

    SOP-04Run · ongoing
[02] The compliance spine

Trust is infrastructure, not copy.

Monolithic brutalist concrete column with a single red indicator
FIELD NOTE / TRUST A wellness brand is only as strong as its spine.
  1. PILLAR / 01

    Consent, explicit.

    GDPR + TTDSG double opt-in. Every message traceable to a moment of yes.

  2. PILLAR / 02

    HIPAA-grade data flow.

    PHI isolated. Signed BAAs with every vendor. Audit trail by default, not by request.

  3. PILLAR / 03

    Claim-safe creative.

    Every ad pre-checked against Meta / TikTok / Google Rx policy. Red-flag linter before spend.

  4. PILLAR / 04

    Adherence tracking.

    Refill nudges, check-ins, drop-off alerts. The difference between a subscriber and a refund.

  5. PILLAR / 05

    Audit-ready, always.

    Every workflow documented, every run logged, every access scoped. No scramble when regulators call.

Between spine & system

Trust is built in writing.
Not in copy.

Every claim sourced Every record logged Every consent traceable
[03] What we wire

The patient journey, as one system.

WIRE / 01

Intake & booking.

Forms, eligibility, scheduling, reminders. The moment-of-yes never drops to an inbox.

WIRE / 02

Subscription engineering.

Skip / swap / pause without a support ticket. Dunning that recovers — respectfully.

WIRE / 03

Adherence & retention.

Lifecycle flows tied to refill cadence, check-in timing, education content. Retention as a product.

WIRE / 04

Compliant paid.

UGC that passes policy. Claim-safe copy. Attribution you can defend to finance.

[04] Stack we wire

Tools built for regulated growth.

[05] Proof

Ereful · Wellness practice

60% time returned
90 days

Manual intake, manual scheduling, manual billing. Wired the spine end-to-end — adherence, retention, compliance. 60% of founder time back to patients.

"In wellness, retention is everything. The first sale doesn’t pay for itself."

— INHOUSE DTC

Build a wellness brand that retains.

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