SHIP / 01
Headless storefront.
Hydrogen / Next.js on the edge. SSR, ISR, partial hydration. Lighthouse 95+ baseline.
[01] Industry
E-commerce.
Headless storefront. Sub-second PDP. Checkout that converts. Retention that pays back from week one. No plugins, no templates — a store built like infrastructure.
Industry / 01
[01] How we build
Built like a storefront.
-
01
Audit
Lighthouse, funnel, retention. Find every percentage point bleeding revenue across the journey.
-
02
Architect
Headless storefront, CRM bridge, conversion-tested PDP and checkout. Built for scale from day one.
-
03
Migrate
Move SKUs, customers, orders — zero downtime. Old store stays live until the new one wins on conversion.
-
04
Iterate
A/B on the funnel. Subscription, upsell, win-back — measured weekly, reinforced monthly.
[02] The conversion funnel
Every percentage point is revenue.
-
01
Land
Sub-second paint. No layout shift. Index-ready from the server.
100%of paid traffic -
02
Product
PDP that answers every objection before it forms. Social proof, stock, delivery date.
55%add-to-cart ratio -
03
Cart
No forced accounts. Smart upsells that never slow the line. Persistent across devices.
34%cart-to-checkout -
04
Checkout
One-page. Auto-fill. Three major wallets. Address validation. Tax at the edge.
22%checkout completion -
05
Pay
Payment retry logic. Card updater. Dunning. Refunds that never slip.
4.1%site-wide CVR
Between funnel & build
A 2% CVR is a eulogy.
A 4% is a business.
+ 40ms paint → −7% revenue
One checkout field → 11% drop
[03] What we ship
The whole stack.
SHIP / 02
Checkout ops.
Custom extensions, smart address, tax edge, 3-DS ready. Built to recover every abandoned cart.
SHIP / 03
Subscription.
Flexible cadence, skip / swap / pause. Dunning logic. LTV models that hold past month three.
SHIP / 04
Retention.
Klaviyo flows, win-back, segmented SMS. Post-purchase pipelines that pay for the next acquisition.
[04] Stack we wire
The tools that actually ship.
[05] Proof
Koko · DTC apparel
5k→45k
monthly revenue
90
days
Stagnant at 5k/month. Rebuilt storefront, wired checkout ops, launched subscription. 9× MRR in one quarter.
"A store is not a website. It’s an engine. Build it like one."
— INHOUSE Commerce
[06] Deliverables
What you walk away with.
Headless codebase in your repo.
Hydrogen / Next.js on the edge, CI/CD wired, Lighthouse 95+ baseline. Your code, your keys, your repo.
Custom extensions, tested.
One-page flow, wallet integrations, address validation, tax at the edge. Built to recover every abandoned cart.
Flexible cadence engine.
Skip / swap / pause without a ticket. Dunning retries, card updater, win-back flows. LTV that holds past month three.
Klaviyo pipelines, wired.
Post-purchase, win-back, segmented SMS. Every flow tied to a metric, every metric tied to a board slide.
One source of truth.
Segment + warehouse + attribution. Events modelled, dashboards live, marketing spend defensible to finance.
Docs, runbooks, training.
Architecture docs, on-call runbooks, two weeks of pair-programming. Your team owns the engine on day one.
[07] What we won’t touch
The shortcut is the leak.
- Plugin stacks you can’t audit. Code you own, in your repo.
- Rebuilds without a revenue thesis. Every decision tied to a KPI.
- Discount-only funnels. Margin as the default metric.
- Launching before retention exists. Lifecycle live on day one.
- Agency hand-offs you pay monthly for. Your team, trained to run it.