[03] Tech Department

Auto
mations.

We engineer automation pipelines that handle the work humans shouldn't — lead routing, billing, ops, fulfilment — all running while your team builds the next thing.

AUTOMATE THE LEAK → View work
Module / 03 Brutalist concrete wall with diagonal light and red horizontal line
[01] How it works

Built in four moves.

  1. 01

    Audit

    Walk every recurring task in your business. Tag what costs hours, what costs deals, what costs sleep.

  2. 02

    Map

    Design the workflow graph — triggers, branches, fallbacks. Sign-off before any wiring.

  3. 03

    Build

    Wire the automations across your stack. Native integrations where possible, custom code where not.

  4. 04

    Monitor

    Logged, alerting, observable. When something breaks, we know before you do.

[02] What we automate

Four systems. One spine.

Brutalist tower facade with repeating window grid — rhythm of systems
FIELD NOTE / 01 A system is rhythm, not effort.

Every business has four places where revenue leaks.
We close all four. Once. For good.

  1. 01

    Lead capture & routing

    Form → enrich → score → route. Sub-second. No lead dies in an inbox.

  2. 02

    Ops & fulfilment

    Everything after “paid” fires. Accounts, handoffs, onboarding — automated.

  3. 03

    Billing & dunning

    Invoices, retries, tax, refunds. Revenue that collects itself.

  4. 04

    Alerts & reporting

    KPI moves → you see it. Anomaly fires → we fix it. Before you ask.

[03] Stack we wire

We speak everything you already use.

Bidirectional. Versioned. Logged.
Zero lock-in.

Has an API? We talk to it. Doesn’t? We build the bridge.

[04] Leak → Closed

Before. After.

Brutalist concrete wall with a single red vertical stripe — the line between leak and closed
FIELD NOTE / 02 There is a line. We draw it in red.
Leak

Sales copies every lead from inbox to CRM by hand. ~2h/day lost. Hot leads cool before follow-up.

Closed

Form → enrich → score → route → Slack → CRM. Under 200ms. Pre-qualified, waiting.

Leak

Finance chases Stripe disputes, failed renewals, tax edge cases across three tools. Errors surface at month-end — if at all.

Closed

Event-driven billing pipeline. Dunning, tax, refunds — versioned, logged, recoverable. Month-close in one click.

Leak

CS onboards every new account by hand. Notion checklist, welcome email, training via Slack DM.

Closed

Onboarding fires the moment “paid” hits. Accounts, channels, calls — provisioned before CS says hi.

Leak

Weekly KPI deck built from five dashboards. Screenshot, paste, caption, send. Half a day. Every week.

Closed

Digest pipeline pulls live metrics, ships a formatted deck to leadership Monday 9am. Zero touch.

Leak

You learn it broke from a customer. Ops triages half a day. Trust dented.

Closed

Every workflow emits health signals. Anomalies page on-call before the first user notices. MTTR in minutes.

[05] Who it fits

Built for teams that outgrew spreadsheets.

Spiral brutalist stairwell — different paths, same descent
FIELD NOTE / 03 Same descent. Different steps.
SECTOR / 01

E-commerce.

Order routing, inventory sync, refunds, post-purchase. Shopify → fulfilment ack.

SECTOR / 02

B2B SaaS.

Lead scoring, onboarding, trial-to-paid, churn signals. CRM as data model.

SECTOR / 03

Agencies.

Client reporting, asset delivery, retainer billing, approvals. Margin reclaimed from ops.

SECTOR / 04

Finance & Fintech.

KYC flows, compliance logs, reconciliation, anomaly detection. Auditable by default.

[06] Why INHOUSE

Not another agency.

Brutalist tower at night with a single lit window — the only key worth owning
FIELD NOTE / 04 One lit window. Yours.

Agencies rent you activity.
We hand you a system.

  1. 01

    Owned, not leased.

    Code in your repo. Credentials in your vault. If we disappear tomorrow, your system still runs.

  2. 02

    Compounding by design.

    Every workflow adds to the same spine. Later builds leverage earlier ones. Smarter, not heavier.

  3. 03

    Zero ghost seats.

    We replace SaaS — we don’t resell it. No per-seat surcharge on your existing sprawl.

  4. 04

    Transparent ops.

    Every workflow documented. Every run logged. Every change diffed. Your ops lead can audit anything.

[07] Questions we get asked

Before you email.

What happens if an automation breaks at 3am?

Every workflow emits health signals. Failed runs, unexpected payloads, rate-limit hits — all trigger an alert before they turn into a customer ticket. We page on-call, provide a runbook, and annotate the incident trail so the fix ships permanently.

Do we own the code you build?

Yes. Fully. The repo lives on your GitHub, credentials in your vault, infrastructure in your accounts. Our contract explicitly transfers IP on delivery. If we end the engagement tomorrow, your system runs untouched.

How fast can you ship the first workflow?

First wired automation in production: typically 10–15 business days after kick-off. That includes audit, map, build, and a monitoring handoff. Complex pipelines with deep integrations run longer — always quoted before sign-off.

What if our tech stack changes mid-build?

We architect workflows against stable interfaces — not against a specific vendor’s UI. Swapping Stripe for Chargebee or HubSpot for Pipedrive typically touches one integration layer, not the whole graph. Tool migrations become hours, not projects.

How do you price this?

Fixed-scope build phase for every workflow, priced per complexity. After launch, a flat monthly ops retainer covers monitoring, iteration, and on-call — or you take ownership and we exit clean. No per-seat, no per-run.

Will this replace our ops team?

It replaces the work that’s rule-based and repetitive — not the work that requires judgment. Your ops team moves from copying rows between tabs to designing the next system. Same people, higher leverage.

"Every manual step is a leak. We close them — one workflow at a time."

— INHOUSE Ops

Stop doing what a workflow could do better.

AUTOMATE THE LEAK →